What are custom zipper pulls?

Custom zipper pulls are branded metal pieces that replace the standard tab on a zipper slider with your own design. They attach to the slider with a small lobster claw or j-hook clip, turning an everyday zipper on a jacket, hoodie, bag, or piece of gear into a finished branding detail. They’re made the same way as our custom keychains and soft enamel pins — a metal blank struck from a custom die, plated, and color-filled.

How do custom zipper pulls attach to a zipper?

There are two options, both included at no extra cost. A small lobster claw is the most common: the spring-loaded clip snaps onto the zipper slider, so the pull can be added, removed, or swapped without tools. A small j-hook does the same job with a slimmer profile that sits flatter against the zipper.

What is the minimum order for custom zipper pulls?

The minimum order is 100 pieces. Larger quantities lower your per-unit price — check our pricing page for volume discounts. Production takes 7-10 business days after artwork approval, and every order includes free artwork and free priority air shipping to the US.

Which style is best for custom zipper pulls?

Soft enamel is the most popular choice — vibrant color with a durable finish. For a clean all-metal look, die struck has no color fill, and cloisonné offers a smooth, jewelry-quality surface. A hard-wearing plating is worth choosing since pulls are touched every time the zipper is used.

Custom Zipper Pulls - Metal Zipper Pulls with Your Design

How Zipper Pulls Are Made

Our zipper pulls are made in soft enamel, in a precise five-step process that gives each pull sharp detail, rich color, and the durability to be handled every day.

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Design & Die Creation

Our art team turns your idea into production-ready artwork, then cuts a custom steel die in your pull's exact shape.

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Metal Stamping

The die stamps an iron or brass blank under high pressure, creating raised metal borders and recessed wells that hold each color.

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Enamel Color Fill

Each recessed area is hand-filled with your enamel colors (up to 7 included free), sitting just below the polished metal lines.

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Baking & Curing

The pulls are baked to harden the enamel, locking in vivid color that resists scratches and everyday wear on a bag or jacket.

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Plating & Attachment

Your chosen plating is applied, the lobster claw or j-hook clip is added, and every pull is inspected before it ships.

Specifications

Available Sizes	0.5" to 1.25" (most popular: 0.75" and 1"); custom sizes and shapes available
Base Material	Iron or brass
Plating Options	Gold, silver, copper, nickel, black nickel, black metal, antique gold, antique silver, antique copper, dual plating
Colors Included	Up to 7 enamel colors at no extra charge
Upgrade Options	Glitter, glow-in-the-dark, translucent enamel, epoxy dome coating
Minimum Order	100 units
Production Time	7-10 business days
Shipping	Free priority air shipping to the US
Attachment Options	Small lobster claw (most common) or small j-hook

Who Orders Custom Zipper Pulls?

Custom zipper pulls are a premium branding touch anywhere there's a zipper. The biggest market is apparel, but they show up across gear, bags, and promotional lines.

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Apparel & clothing brands

A signature detail on jackets, hoodies, and bags.

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Outdoor & adventure gear

Durable, grippable pulls for tents, packs, and outerwear.

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Bag & luggage makers

Branded hardware that elevates the whole product.

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Military & tactical gear

Rugged pulls for packs, pouches, and field apparel.

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Promotional product buyers

Branded bags, cases, and giveaways that stand out.

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Schools & programs

Graduation and program keepsakes members keep on a bag.

Attachment Options

Two clips to choose from, both included at no extra cost. Pick whichever suits the zipper it's going on.

Small lobster claw

Our most common attachment. The spring-loaded clip lets the pull be added, removed, or swapped without tools.

Small j-hook

A slim hook that snaps over the slider and sits flatter against the zipper, with the same easy on and off.

Designing Custom Zipper Pulls

Zipper pulls are small and get handled constantly, so a few things matter more than they do on a larger pin.

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Keep the Design Simple

Zipper pulls are usually 0.5" to 1", so bold, clean shapes and logos read far better than fine detail at that size.

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Choose Durable Plating

Pulls are touched every time the zipper is used, so a hard-wearing plating keeps them looking new far longer.

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Soft Enamel or Die Struck

Soft enamel adds color to the design, while die struck keeps a clean all-metal look. Both are common choices for pulls.

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Mind the Weight

A pull that's too heavy is annoying on a lightweight zipper, so we'll help you match the size and thickness to the garment.

Custom Zipper Pull FAQs

Q:

What are custom zipper pulls?

Answer

Custom zipper pulls are branded metal pieces that replace the standard tab on a zipper slider with your own design. They attach to the slider with a small lobster claw or j-hook clip, turning an everyday zipper on a jacket, hoodie, bag, or piece of gear into a finished branding detail. They’re made the same way as our custom keychains and soft enamel pins — a metal blank struck from a custom die, plated, and color-filled.
Q:

How do custom zipper pulls attach to a zipper?

Answer

There are two options, both included at no extra cost. A small lobster claw is the most common: the spring-loaded clip snaps onto the zipper slider, so the pull can be added, removed, or swapped without tools. A small j-hook does the same job with a slimmer profile that sits flatter against the zipper.
Q:

What is the minimum order for custom zipper pulls?

Answer

The minimum order is 100 pieces. Larger quantities lower your per-unit price — check our pricing page for volume discounts. Production takes 7-10 business days after artwork approval, and every order includes free artwork and free priority air shipping to the US.
Q:

What size should a custom zipper pull be?

Answer

Most zipper pulls are 0.5" to 1.25", with 0.75" and 1" being the most popular. Because they’re small and handled constantly, bold, clean shapes and logos read far better than fine detail. Our art team will help you match the size and weight to the garment so the pull feels right on the zipper.
Q:

Which style is best for custom zipper pulls?

Answer

Soft enamel is the most popular choice — vibrant color with a durable finish. For a clean all-metal look, die struck has no color fill, and cloisonné offers a smooth, jewelry-quality surface. A hard-wearing plating is worth choosing since pulls are touched every time the zipper is used.
Q:

How do I get started on my project?

Answer

You can fill out a quote form on any of our product pages or while looking at photos in the gallery! This allows you to choose your favorite design features, leave notes for our designers, and upload any reference images you may have. Alternatively, our team would be happy to help by phone or email using the contact methods below.

We can also assist you via phone, text, or email.

Email: info@lapelpinsplus.com
Phone: +1-800-252-0904
Text: +1-800-252-0904
Q:

How do I place my order once the final proof is approved?

Answer

You can place your order over the phone or online through our secure payment portal. Have your Quote Number ready and double-check that the proof assigned to that Quote Number matches the proof you would like to purchase.

Click here to find your quote and pay online, or follow the “Add to cart” link sent to your email with your proof.

To pay by phone, call +1-800-252-0904.
Q:

Are there any discounts?

Answer

We offer discounted pricing based on the number of custom products in your order. The more you order, the less you will pay per unit. Check out our pricing page for more detailed information on pricing for all of our custom products!