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Custom soft enamel pins are die-struck metal pins with recessed areas filled with colored enamel, creating a textured surface with raised metal borders you can feel. They are the most popular type of custom pin — offering vibrant colors, fine detail, and a classic dimensional look at a lower cost than cloisonné (hard enamel) pins.
What makes soft enamel pins so popular? The raised metal lines between each color area give them a distinctive texture that catches light and draws attention. Unlike hard enamel pins where the surface is polished flush, soft enamel pins let you feel the design — the metal borders sit higher than the enamel fill, creating depth and dimension that photographs beautifully and stands out on a lapel, lanyard, or hat.
Our customers order custom soft enamel pins for a wide range of purposes: corporate branding and employee recognition, sports team trading at tournaments, club and organization membership, awareness campaigns, event giveaways, and promotional merchandise. With up to 7 colors included at no extra charge, soft enamel pins can reproduce detailed logos, mascots, and multi-color artwork with precision.
Starting at 100 units with 7-10 business day production and free priority air shipping to the US, soft enamel pins deliver high quality at the best value. If your design doesn't need color, consider die struck pins for a classic all-metal finish. For a smooth, jewelry-quality surface, see our cloisonné pins.
Every custom soft enamel pin goes through a precise five-step manufacturing process to ensure sharp detail and lasting color.
Your artwork is converted into a custom metal die that will stamp your pin's shape and detail lines.
The die strikes an iron or brass blank under high pressure, creating raised metal borders and recessed areas.
Each recessed area is carefully filled with colored enamel paint — up to 7 colors at no extra charge.
Pins are baked at high temperature to harden the enamel, locking in vibrant colors that won't fade or chip.
Your chosen plating (gold, silver, copper, etc.) is applied and each pin is inspected for quality before shipping.
| Feature | Soft Enamel | Die Struck | Cloisonné |
|---|---|---|---|
| Color | Up to 7 free colors | No enamel — all metal | Up to 7 free colors |
| Surface | Textured — raised metal lines | Raised polished / recessed sandblasted | Smooth — polished flush |
| Look | Vibrant, dimensional | Classic, formal metal | Jewelry-quality, premium |
| Cost | Low | Lowest | Higher |
| Production Time | 7-10 business days | 7-10 business days | 7-10 business days |
| Best For | Events, trading pins, promotional | Corporate, military, government, awards | Corporate awards, long-term wear |
Looking for an all-metal finish? Try our die struck pins. Want a smooth, jewelry-like surface? See our cloisonné pins.
| Available Sizes | 0.75" to 2" (most popular: 1" and 1.25") |
|---|---|
| Base Material | Die-struck iron or brass |
| Plating Options | High polished gold, high polished silver, copper, black nickel, black metal, antique gold, antique silver, antique copper, dual plating |
| Colors Included | Up to 7 at no extra charge |
| Minimum Order | 100 units |
| Production Time | 7-10 business days |
| Shipping | Free priority air shipping to the US |
| Attachment Options | Rubber clutch, butterfly clutch, deluxe clutch, jewelry clutch, cufflinks, magnetic back, safety pin |
What is the difference between soft enamel and cloisonné pins?
Answer
Soft enamel pins have a textured surface where the colored enamel sits recessed between raised metal borders, giving the pin a dimensional feel you can run your finger across. Cloisonné pins (also called hard enamel) are polished flat so the enamel is flush with the metal, creating a smooth, jewelry-like finish.
Soft enamel pins are more affordable and offer vibrant colors with excellent detail, making them the most popular choice for events, trading pins, and promotional use. Cloisonné pins are more durable for everyday wear and have a premium look suited to corporate awards and long-term keepsakes.
How long do soft enamel pins last?
Answer
Soft enamel pins are highly durable and designed to last for years. The die-struck metal base resists bending, and the enamel colors are baked at high temperatures so they won’t fade or chip under normal use. With proper care, soft enamel pins hold up well on jackets, lanyards, hats, and bags without losing their detail or color vibrancy.
What is the minimum order for custom soft enamel pins?
Answer
Our minimum order for custom soft enamel pins is 100 units. Larger orders lower your per-unit price — check our pricing page for volume discounts. Production typically takes 7-10 business days, and we include free shipping to the US.
Can soft enamel pins have multiple colors?
Answer
Yes! We include up to 7 enamel colors at no additional charge. You can use as many colors as your design requires — there is a small fee for each color beyond 7. Soft enamel is one of the best pin styles for colorful, detailed designs because each color fills a separate recessed area, keeping the colors crisp and separated by the raised metal lines.
What sizes are available for custom soft enamel pins?
Answer
Custom soft enamel pins are available in sizes ranging from 0.75" to 2" across. The most popular sizes are 1" and 1.25", which balance visibility and wearability. Larger sizes are available for designs with fine detail that need more space. Your sales representative can help you choose the best size for your artwork.
How do I get started on my project?
Answer
You can fill out a quote form on any of our product pages or while looking at photos in the gallery! This allows you to choose your favorite design features, leave notes for our designers, and upload any reference images you may have. Alternatively, our team would be happy to help by phone or email using the contact methods below.
We can also assist you via phone, text, or email.
Email: info@lapelpinsplus.com
Phone: +1-800-252-0904
Text: +1-800-252-0904
What is the minimum order quantity?
Answer
Minimums vary by product:
Larger orders lower your per-unit price. Check out our pricing page to learn more.
What are the production times?
Answer
Production times will vary depending on the type of custom product you order, and the complexity of your design. For the most accurate information, ask your sales representative for an estimated turnaround time. The details listed below should be used as a general rule of thumb for production times and do not include shipping time:
How do I place my order once the final proof is approved?
Answer
You can place your order over the phone or online through our secure payment portal. Have your Quote Number ready and double-check that the proof assigned to that Quote Number matches the proof you would like to purchase.
Click here to find your quote and pay online, or follow the “Order This Quote” link sent to your email with your proof.
To pay by phone, call +1-800-252-0904.
Are there any discounts?
Answer
We offer discounted pricing based on the number of custom products in your order. The more you order, the less you will pay per unit. Check out our pricing page for more detailed information on pricing for all of our custom products!
Not sure soft enamel is the right fit? Compare our other custom pin styles.
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