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5 Must-Have Promotional Products For Your Business

February 11, 2025
Feb 11, 2025
4 minute read
Written By: Patrick Moyer

A Closer Look At the Best Promotional Items for Organizations and Decision Makers

Marketing is everything in a world so full of competition. That’s why choosing the right promotional products can make or break your plans at events, trade shows, and conferences. Whether you’re looking to increase brand recognition, reward loyal customers, or design exclusive merchandise, we’re here to help! Here are the top 5 promotional products for your business!

#1 Branded Lapel Pins for Businesses

Lapel pins are budget-friendly and a stylish way to promote your brand. Most are small, but still pack a big punch! It’s common for people to collect pins and wear them on jackets, backpacks or hats. This makes them perfect for event giveaways, customer loyalty programs, and employee recognition! The more people who wear your pins, the more your brand will spread! Our team offers endless customization options, including custom shapes, brand colors, and custom metal plating, all of which will help you perfectly capture your brand image and share your story!

#2 Custom Lanyards for Marketing

Lanyards are a practical and highly visible promotional product. Especially at conferences and tradeshows, they are perfect giveaways. People will wear them to carry ID badges, name tags, keys, and more! There are a few different types of lanyards you can customize, including woven, polyester, and heat transfer. While woven and polyester lanyards are ideal for designs with large text and bold logos, heat transfer lanyards are the perfect choice for designs with small details, bold colors, and photo-realistic images. Whether you want to include logos, slogans, business contact details, or other marketing materials, custom lanyards are a valuable tool for increasing brand awareness!

#3 Promotional Keychains for Events

Custom keychains are fun giveaways and promotional items that allow you to capture your brand story with ease. We help customers create custom keychains for retail, promotional campaigns, and tradeshows in various shapes and sizes. We’ve even helped a few businesses design premium quality keychains to use as zipper pulls for clothing and handbags. If you need something special to share with employees or customers at an upcoming event, the right custom keychain can ensure your company remains top of mind for all who carry one home.

#4 Bottle Openers for Business Giveaways

Bottle openers come in various shapes and sizes, giving you the flexibility to create something completely unique for your marketing campaigns. Some of the more creative bottle opener designs we’ve seen include handcuff-shaped bottle openers, dog tag bottle openers, and branded bottle openers for businesses like Coca-Cola to award to employees and fans! While anyone can enjoy a fun bottle opener design, they are ideal for businesses in hospitality, breweries, and companies organizing outdoor events!

#5 Challenge Coins for Corporate Recognition

Custom challenge coins are used by companies large and small to engage customers and celebrate employees! We’ve helped create amazingly detailed coins for safety programs, to celebrate yeast of service, and to share with customers as part of a loyalty program or giveaway. The possibilities are as endless as the design opportunities. Whether you need a corporate coin to engage customers, award employees, or for another type of program, we have the tools and experience to help you design a one-of-a-kind design for your brand!

Choosing Effective Promotional Items for Business Events and Branding

Investing in a custom promotional product like the ones listed above can offer long-term benefits like increased brand visibility and improved customer loyalty. Physical items serve as a lasting reminder of your business, keeping your brand front and center for potential customers and employees alike. If you’re in need of a unique giveaway for your next event or want to create an employee recognition program that helps bring your people together, we’re here to help! Send us your ideas, and our professional art team will help bring your vision to life!