What are backpack pins?

Backpack pins are custom enamel pins made to decorate bags instead of lapels — backpacks, totes, messenger bags, and jackets. They’re the same soft enamel pins we make for brands and organizations, just worn on your gear as a way to show personality. A single pin turns a plain bag into something that’s yours, and many people collect dozens of them on one backpack.

What is the best backing for backpack pins?

We recommend a deluxe locking clutch or a rubber clutch for backpacks. Bags get tossed around and squeezed into lockers and overheads, so a locking back that grips the post keeps pins from shaking loose far better than a standard butterfly clutch. A magnetic backing is also available if you’d rather not pierce the bag at all. All backing options are included at no extra cost.

What is the minimum order for custom backpack pins?

The minimum order is 100 pins. You can order a large quantity of one design or mix several designs within that count to build a collection. Larger orders lower your per-unit price — see our pricing page for volume discounts. Production takes 7–10 business days and shipping to the US is free.

Can I sell custom backpack pins in my own shop or store?

Yes. Many of our customers are brands, artists, and Etsy sellers who design pins and resell them to their own audience. You own your design, and there are no restrictions on reselling the pins you order. Order a larger quantity for the lowest per-unit cost and the best resale margin.

Do you offer wholesale or bulk pricing on backpack pins?

Our pricing is volume-based, so the more you order, the less you pay per pin — bulk and wholesale orders are exactly where the price drops most. Check the pricing page for the full quantity breaks, or contact our team for a custom quote on a large run.

Custom Backpack Pins - Cool Pins for Bags & Packs

How Backpack Pins Are Made

Our backpack pins are made in soft enamel — a precise five-step process that gives each pin sharp detail, rich color, and the durability to ride along on a bag every day.

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Design & Die Creation

Our art team turns your idea into production-ready artwork, then cuts a custom steel die in your pin's exact shape.

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Metal Stamping

The die stamps an iron or brass blank under high pressure, creating raised metal borders and recessed wells that hold each color.

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Enamel Color Fill

Each recessed area is hand-filled with your enamel colors — up to 7 included free — sitting just below the polished metal lines.

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Baking & Curing

The pins are baked to harden the enamel, locking in vivid color that resists scratches and weather on an everyday bag.

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Plating & Finishing

Your chosen plating is applied, the secure clutch backing is attached, and every pin is inspected before it ships.

Soft Enamel vs Die Struck vs Cloisonné Pins

Soft Enamel

Feature	Soft Enamel Most Popular	Die Struck	Cloisonné
Color	Up to 7 free colors	No enamel — all metal	Up to 7 free colors
Surface	Textured — raised metal lines	Raised polished / recessed sandblasted	Smooth — polished flush
Look	Vibrant, dimensional	Classic, formal metal	Jewelry-quality, premium
Cost	Low	Lowest	Higher
Production Time	7-10 business days	7-10 business days	7-10 business days
Best For	Events, trading pins, promotional	Corporate, military, government, awards	Corporate awards, long-term wear

Specifications

Available Sizes	0.75" to 2" (most popular: 1" and 1.25"); custom sizes and shapes available
Base Material	Iron or brass
Plating Options	Gold, silver, copper, nickel, black nickel, black metal, antique gold, antique silver, antique copper, dual plating
Colors Included	Up to 7 enamel colors at no extra charge
Upgrade Options	Glitter, glow-in-the-dark, translucent enamel, spinning elements, epoxy dome coating
Minimum Order	100 units
Production Time	7–10 business days
Shipping	Free priority air shipping to the US
Attachment Options	Deluxe locking clutch (recommended for bags), rubber clutch, butterfly clutch, jewelry clutch, magnetic back, safety pin

Why Backpack Pins Are Popular

Backpack pins are really about self-expression. A pin lets you put what you're into — your music, your art, your fandom, your sense of humor — right on the bag you carry everywhere. Unlike a sticker or a patch, a pin is easy to move, swap, and rearrange as your collection grows.

They're also social. Pins get collected and traded, they signal which group, club, or community you belong to, and they're a staple of festival, convention, and event culture. For a brand or creator, a well-designed pin is a tiny piece of merch that fans actually want to wear out in the world.

Best Pin Styles & Backings for Backpacks

Soft enamel is the most popular style for backpack pins — the bright colors and raised metal borders are exactly the eye-catching look that makes a pin pop on a bag. For full-color or photo-style artwork on a deadline, printed USA Rush pins ship in 3–5 days, and cloisonné offers a smooth, premium finish.

The backing matters more on a backpack than on a jacket. Bags get thrown around, so we recommend a deluxe locking clutch that locks onto the post and won't shake loose, or a rubber clutch that grips securely while staying gentle on fabric. Thicker bag material pairs well with a sturdy post, and a magnetic backing is available if you'd rather not pierce the bag at all.

Who Orders Backpack Pins?

Backpack pins have a wide, creative audience. Clothing and streetwear brands sell them as merch and hat-or-bag accessories; bands and musicians make tour pins; and independent artists and Etsy sellers turn their illustrations into pins fans can collect.

Schools and clubs order matching pins for every member's bag, outdoor and adventure brands lean into the "park pin" trend, nonprofits hand out awareness pins as backpack accessories, and event organizers create festival, conference, and convention pins. If you can put it on a bag, someone's ordering it.

Design Tips for Backpack Pins

A few guidelines from our production team for designing a pin that looks great on a bag.

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Bold Colors, Simple Shapes

Strong colors and clean shapes read best from across a room. Fine detail and tiny text can get lost at pin size, so keep the design bold and let it stand out against your bag.

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Stick to Small or Medium Sizes

Sizes from 0.75" to 1.25" look right on a backpack panel and leave room to add more pins later. Go a little larger for a standout centerpiece pin.

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Pick a Secure Back

Backpacks get tossed around, so a locking pin back or rubber clutch keeps pins from falling off far better than a standard butterfly clutch. Thicker bag fabric also pairs well with a sturdy post.

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Build a Collection

Many people cover a bag with dozens of pins. Order a small quantity of several designs to build a set, or a large quantity of one design to share with a whole group, team, or fan base.

Backpack Pin FAQs

Q:

What are backpack pins?

Answer

Backpack pins are custom enamel pins made to decorate bags instead of lapels — backpacks, totes, messenger bags, and jackets. They’re the same soft enamel pins we make for brands and organizations, just worn on your gear as a way to show personality. A single pin turns a plain bag into something that’s yours, and many people collect dozens of them on one backpack.
Q:

What is the best backing for backpack pins?

Answer

We recommend a deluxe locking clutch or a rubber clutch for backpacks. Bags get tossed around and squeezed into lockers and overheads, so a locking back that grips the post keeps pins from shaking loose far better than a standard butterfly clutch. A magnetic backing is also available if you’d rather not pierce the bag at all. All backing options are included at no extra cost.
Q:

What is the minimum order for custom backpack pins?

Answer

The minimum order is 100 pins. You can order a large quantity of one design or mix several designs within that count to build a collection. Larger orders lower your per-unit price — see our pricing page for volume discounts. Production takes 7–10 business days and shipping to the US is free.
Q:

Can I sell custom backpack pins in my own shop or store?

Answer

Yes. Many of our customers are brands, artists, and Etsy sellers who design pins and resell them to their own audience. You own your design, and there are no restrictions on reselling the pins you order. Order a larger quantity for the lowest per-unit cost and the best resale margin.
Q:

Do you offer wholesale or bulk pricing on backpack pins?

Answer

Our pricing is volume-based, so the more you order, the less you pay per pin — bulk and wholesale orders are exactly where the price drops most. Check the pricing page for the full quantity breaks, or contact our team for a custom quote on a large run.
Q:

How do I get started on my project?

Answer

You can fill out a quote form on any of our product pages or while looking at photos in the gallery! This allows you to choose your favorite design features, leave notes for our designers, and upload any reference images you may have. Alternatively, our team would be happy to help by phone or email using the contact methods below.

We can also assist you via phone, text, or email.

Email: info@lapelpinsplus.com
Phone: +1-800-252-0904
Text: +1-800-252-0904
Q:

What is the minimum order quantity?
Answer

Minimums vary by product:
- Lapel pins, keychains, medals, lanyards, and patches: 100 units
- Trading pins (standard and USA Rush): 200 units
- Challenge coins: 50 units
- Belt buckles: 25 units
Larger orders lower your per-unit price. Check out our pricing page to learn more.
Q:

What are the production times?
Answer

Production times will vary depending on the type of custom product you order, and the complexity of your design. For the most accurate information, ask your sales representative for an estimated turnaround time. The details listed below should be used as a general rule of thumb for production times and do not include shipping time:
- Lapel Pins: 7-10 business days
- Lanyards: 7-10 business days
- Patches: 14 business days
- Keychains: 12-14 business days
- Belt Buckles: 14-18 business days
- Challenge Coins: 14-18 business days
- Domestic Rush Pins: 3-5 business days
- Domestic Rush Challenge Coins: 3-5 business days
Q:

How do I place my order once the final proof is approved?

Answer

You can place your order over the phone or online through our secure payment portal. Have your Quote Number ready and double-check that the proof assigned to that Quote Number matches the proof you would like to purchase.

Click here to find your quote and pay online, or follow the “Order This Quote” link sent to your email with your proof.

To pay by phone, call +1-800-252-0904.
Q:

Are there any discounts?

Answer

We offer discounted pricing based on the number of custom products in your order. The more you order, the less you will pay per unit. Check out our pricing page for more detailed information on pricing for all of our custom products!

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Explore Other Pin Styles

Backpack pins can be made in any of our custom pin styles. Compare the options to find the right look for your gear.

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Custom Backpack Pins

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Pin Features

What Are Custom Backpack Pins?

How Backpack Pins Are Made

Design & Die Creation

Metal Stamping

Enamel Color Fill

Baking & Curing

Plating & Finishing

Soft Enamel vs Die Struck vs Cloisonné Pins

Specifications

Why Backpack Pins Are Popular

Best Pin Styles & Backings for Backpacks

Who Orders Backpack Pins?

Design Tips for Backpack Pins

Bold Colors, Simple Shapes

Stick to Small or Medium Sizes

Pick a Secure Back

Build a Collection

Backpack Pin FAQs

Explore Other Pin Styles

Soft Enamel Pins

Die Struck Pins

Cloisonné Pins

USA Rush Pins

Reviews

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