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Custom soft enamel keychains are die-struck metal keychains with recessed areas filled with colored enamel, creating a textured surface with raised metal borders you can feel. They are the most popular type of custom enamel keychain — offering vibrant colors, fine detail, and a classic dimensional look at a lower cost than cloisonné (hard enamel) keychains.
What makes soft enamel keychains stand out? The raised metal lines between each color area give them a distinctive texture that catches light and draws attention. Unlike cloisonné keychains where the surface is polished flush, soft enamel keychains let you feel the design — the metal borders sit higher than the enamel fill, creating depth and dimension that looks great on a keyring, lanyard, or bag clip.
Our customers order custom soft enamel keychains for corporate branding, trade show giveaways, fundraising campaigns, school spirit, sports team merchandise, and commemorative keepsakes. With up to 7 colors included at no extra charge plus specialty options like glitter, glow-in-the-dark, and translucent enamel, soft enamel keychains can reproduce detailed logos, mascots, and multi-color artwork with precision.
Starting at 100 units with 12–14 business day production and free priority air shipping to the US, soft enamel keychains deliver high quality at the best value. If your design doesn't need color, consider die struck keychains for a classic all-metal finish. For a smooth, jewelry-quality surface, see our cloisonné keychains.
Every custom soft enamel keychain goes through a precise five-step manufacturing process to ensure sharp detail and lasting color.
Your artwork is converted into a custom metal die that will stamp your keychain's shape and detail lines.
The die strikes an iron or brass blank under high pressure, creating raised metal borders and recessed areas for enamel.
Each recessed area is carefully filled with colored enamel paint — up to 7 colors at no extra charge.
Keychains are baked at high temperature to harden the enamel, locking in vibrant colors that won't fade or chip.
Your chosen plating is applied, the keychain attachment is added, and each piece is inspected before shipping.
| Feature | Soft Enamel CurrentMost Popular |
Cloisonné | Die Struck | Offset Printed |
|---|---|---|---|---|
| Color | Up to 7 free colors | Up to 7 free colors | No enamel — all metal | Unlimited — full-color printing |
| Surface | Textured — raised metal lines | Smooth — polished flush | Raised polished / recessed sandblasted | Smooth — flat printed surface |
| Look | Vibrant, dimensional | Jewelry-quality, premium | Classic, formal metal | Photographic, detailed |
| Cost | Low | Higher | Lowest | Moderate |
| Production Time | 12-14 business days | 12-14 business days | 12-14 business days | 12-14 business days |
| Best For | Promotional, events, branded merch | Corporate gifts, high-end keepsakes | Corporate, military, government | Photos, gradients, full-color artwork |
Want a different style? Check out our cloisonné keychains, die struck keychains or offset printed keychains.
| Available Sizes | 1.25", 1.5", 1.75" |
|---|---|
| Base Material | Die-struck iron or brass |
| Plating Options | High polished gold, high polished silver, copper, black nickel, black metal, antique gold, antique silver, antique copper, dual plating |
| Colors Included | Up to 7 at no extra charge |
| Specialty Fills | Glitter, glow-in-the-dark, translucent enamel |
| Minimum Order | 100 units |
| Production Time | 12–14 business days |
| Shipping | Free priority air shipping to the US |
| Attachment Options | Split ring, flat split ring, ball chain, lobster claw, carabiner clip |
What are soft enamel keychains?
Answer
Soft enamel keychains are custom metal keychains made by die-striking a design into iron or brass, then filling the recessed areas with colored enamel paint. The raised metal borders sit higher than the enamel fill, creating a textured, dimensional surface you can feel. They are our most popular keychain style because of their vibrant colors, fine detail, and excellent value.
What is the difference between soft enamel and cloisonné keychains?
Answer
Both styles use colored enamel, but the finish is different. Soft enamel keychains have a textured surface where the metal borders are raised above the enamel — you can feel the edges when you run your finger across the design. Cloisonné keychains are polished flush so the enamel and metal are perfectly level, creating a smooth, jewelry-quality surface. Soft enamel is more affordable; cloisonné offers a more premium look and feel.
What is the minimum order for custom soft enamel keychains?
Answer
The minimum order for soft enamel keychains is 100 units. Higher quantities lower your per-unit price, so bulk orders offer the best value. We include free artwork setup, up to 7 colors at no extra charge, and free priority air shipping to the US with every order.
What attachment options are available for soft enamel keychains?
Answer
Soft enamel keychains come with a standard split ring attachment. We also offer flat split rings, ball chains, lobster claws, and carabiner clips as alternative attachment options. If your project needs a specific attachment, let our team know and we can accommodate custom requests.
What customization options are available for soft enamel keychains?
Answer
Beyond standard enamel colors, soft enamel keychains can be enhanced with glitter enamel (sparkly finish), glow-in-the-dark enamel, and translucent enamel fills. You can also choose from a full range of plating options including gold, silver, copper, black nickel, and antique finishes. Custom shapes are available — your keychain will be cut to match your design.
How do I get started on my project?
Answer
You can fill out a quote form on any of our product pages or while looking at photos in the gallery! This allows you to choose your favorite design features, leave notes for our designers, and upload any reference images you may have. Alternatively, our team would be happy to help by phone or email using the contact methods below.
We can also assist you via phone, text, or email.
Email: info@lapelpinsplus.com
Phone: +1-800-252-0904
Text: +1-800-252-0904
What is the minimum order quantity?
Answer
Minimums vary by product:
Larger orders lower your per-unit price. Check out our pricing page to learn more.
What are the production times?
Answer
Production times will vary depending on the type of custom product you order, and the complexity of your design. For the most accurate information, ask your sales representative for an estimated turnaround time. The details listed below should be used as a general rule of thumb for production times and do not include shipping time:
How do I place my order once the final proof is approved?
Answer
You can place your order over the phone or online through our secure payment portal. Have your Quote Number ready and double-check that the proof assigned to that Quote Number matches the proof you would like to purchase.
Click here to find your quote and pay online, or follow the “Order This Quote” link sent to your email with your proof.
To pay by phone, call +1-800-252-0904.
Are there any discounts?
Answer
We offer discounted pricing based on the number of custom products in your order. The more you order, the less you will pay per unit. Check out our pricing page for more detailed information on pricing for all of our custom products!
Every keychain style uses the same high-quality die-struck metal and free artwork process. The right choice depends on your design, your budget, and the look you want.
Looking for a premium, jewelry-quality finish? Cloisonné keychains feature enamel that is polished flush with the raised metal borders, creating a perfectly smooth surface that feels luxurious in hand. The vibrant colors and refined finish make cloisonné keychains ideal for corporate gifts, high-end promotional items, and commemorative keepsakes. See the cloisonné keychains page for examples.
Browse Cloisonné Keychains arrow_forwardIf your design doesn't need color, die struck keychains deliver a classic all-metal look with clean lines and a substantial feel. The stamped metal design is available in a range of plating options from high-polish gold and silver to antique finishes. Die struck keychains are a popular choice for government agencies, law enforcement, military units, and corporate gifts where an elegant, understated design speaks volumes. See the die struck keychains page for details.
Browse Die Struck Keychains arrow_forwardNeed photo-quality detail or complex gradients? Offset printed keychains reproduce full-color artwork with photographic precision, making them perfect for designs that include photographs, intricate illustrations, or unlimited color gradients that enamel can't capture. The smooth printed surface is protected by a clear epoxy dome for durability. See the offset printed keychains page to learn more.
Browse Offset Printed Keychains arrow_forwardProfessional artwork created just for you
Perfect your design until you love it
No commitment to purchase required
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