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Custom Soft Enamel Keychains

Soft enamel keychains have a distinctive textured, dimensional feel. Raised metal edges separate recessed color-filled areas, creating visible depth and shadow that makes your design stand out. The tactile quality and vibrant colors make soft enamel our most popular custom keychain style — versatile enough for corporate branding, promotional giveaways, event keepsakes, and branded merchandise. We include up to seven free colors with every order, plus upgraded options like glitter, glow-in-the-dark, and translucent enamel.
Artwork and revisions are always free. Fill out a free quote form to send descriptions, logos, and other design ideas to our team, and we’ll send you a digital proof in 24-48 hours.
Production usually takes 12-14 business days, but times will vary depending on the complexity of the design.
We include free priority air shipping for all orders to the United States. Shipping usually takes two business days, depending on weather and holidays. Ask your sales rep for details on APO and international shipping.
We do not accept returns, but all of our customers receive a 100% quality guarantee. If you receive defective products, please let us know, and we’ll begin the process of replacing them for you.
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Plating

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Attachments

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Soft enamel keychains have a distinctive textured, dimensional feel. Raised metal edges separate recessed color-filled areas, creating visible depth and shadow that makes your design stand out. The tactile quality and vibrant colors make soft enamel our most popular custom keychain style — versatile enough for corporate branding, promotional giveaways, event keepsakes, and branded merchandise. We include up to seven free colors with every order, plus upgraded options like glitter, glow-in-the-dark, and translucent enamel.
Artwork and revisions are always free. Fill out a free quote form to send descriptions, logos, and other design ideas to our team, and we’ll send you a digital proof in 24-48 hours.
Production usually takes 12-14 business days, but times will vary depending on the complexity of the design.
We include free priority air shipping for all orders to the United States. Shipping usually takes two business days, depending on weather and holidays. Ask your sales rep for details on APO and international shipping.
We do not accept returns, but all of our customers receive a 100% quality guarantee. If you receive defective products, please let us know, and we’ll begin the process of replacing them for you.

Estimated Total*

$0.00


*This is a price estimate! Formal quotation requires a production-ready design!

Keychain Features

High Polished Gold
High Polished Silver
Copper
Black Nickel
Black Metal
Antique Gold
Antique Silver
Antique Copper
Dual Plating
Z98
K02
K08
K19
K29
K35
K58
K57

What Are Custom Soft Enamel Keychains?

Custom soft enamel keychains are die-struck metal keychains with recessed areas filled with colored enamel, creating a textured surface with raised metal borders you can feel. They are the most popular type of custom enamel keychain — offering vibrant colors, fine detail, and a classic dimensional look at a lower cost than cloisonné (hard enamel) keychains.

What makes soft enamel keychains stand out? The raised metal lines between each color area give them a distinctive texture that catches light and draws attention. Unlike cloisonné keychains where the surface is polished flush, soft enamel keychains let you feel the design — the metal borders sit higher than the enamel fill, creating depth and dimension that looks great on a keyring, lanyard, or bag clip.

Our customers order custom soft enamel keychains for corporate branding, trade show giveaways, fundraising campaigns, school spirit, sports team merchandise, and commemorative keepsakes. With up to 7 colors included at no extra charge plus specialty options like glitter, glow-in-the-dark, and translucent enamel, soft enamel keychains can reproduce detailed logos, mascots, and multi-color artwork with precision.

Starting at 100 units with 12–14 business day production and free priority air shipping to the US, soft enamel keychains deliver high quality at the best value. If your design doesn't need color, consider die struck keychains for a classic all-metal finish. For a smooth, jewelry-quality surface, see our cloisonné keychains.

How Soft Enamel Keychains Are Made

Every custom soft enamel keychain goes through a precise five-step manufacturing process to ensure sharp detail and lasting color.

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1

Design & Die Creation

Your artwork is converted into a custom metal die that will stamp your keychain's shape and detail lines.

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2

Metal Stamping

The die strikes an iron or brass blank under high pressure, creating raised metal borders and recessed areas for enamel.

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Enamel Color Fill

Each recessed area is carefully filled with colored enamel paint — up to 7 colors at no extra charge.

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4

Baking & Curing

Keychains are baked at high temperature to harden the enamel, locking in vibrant colors that won't fade or chip.

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5

Plating & Assembly

Your chosen plating is applied, the keychain attachment is added, and each piece is inspected before shipping.

Soft Enamel vs Cloisonné vs Die Struck vs Offset Printed Keychains

Soft Enamel
Current Most Popular
Feature Soft Enamel
CurrentMost Popular
Cloisonné Die Struck Offset Printed
Color Up to 7 free colors Up to 7 free colors No enamel — all metal Unlimited — full-color printing
Surface Textured — raised metal lines Smooth — polished flush Raised polished / recessed sandblasted Smooth — flat printed surface
Look Vibrant, dimensional Jewelry-quality, premium Classic, formal metal Photographic, detailed
Cost Low Higher Lowest Moderate
Production Time 12-14 business days 12-14 business days 12-14 business days 12-14 business days
Best For Promotional, events, branded merch Corporate gifts, high-end keepsakes Corporate, military, government Photos, gradients, full-color artwork

Want a different style? Check out our cloisonné keychains, die struck keychains or offset printed keychains.

Specifications

Available Sizes 1.25", 1.5", 1.75"
Base Material Die-struck iron or brass
Plating Options High polished gold, high polished silver, copper, black nickel, black metal, antique gold, antique silver, antique copper, dual plating
Colors Included Up to 7 at no extra charge
Specialty Fills Glitter, glow-in-the-dark, translucent enamel
Minimum Order 100 units
Production Time 12–14 business days
Shipping Free priority air shipping to the US
Attachment Options Split ring, flat split ring, ball chain, lobster claw, carabiner clip

Soft Enamel Keychain FAQs

  • Answer

    Soft enamel keychains are custom metal keychains made by die-striking a design into iron or brass, then filling the recessed areas with colored enamel paint. The raised metal borders sit higher than the enamel fill, creating a textured, dimensional surface you can feel. They are our most popular keychain style because of their vibrant colors, fine detail, and excellent value.

  • Answer

    Both styles use colored enamel, but the finish is different. Soft enamel keychains have a textured surface where the metal borders are raised above the enamel — you can feel the edges when you run your finger across the design. Cloisonné keychains are polished flush so the enamel and metal are perfectly level, creating a smooth, jewelry-quality surface. Soft enamel is more affordable; cloisonné offers a more premium look and feel.

  • Answer

    The minimum order for soft enamel keychains is 100 units. Higher quantities lower your per-unit price, so bulk orders offer the best value. We include free artwork setup, up to 7 colors at no extra charge, and free priority air shipping to the US with every order.

  • Answer

    Soft enamel keychains come with a standard split ring attachment. We also offer flat split rings, ball chains, lobster claws, and carabiner clips as alternative attachment options. If your project needs a specific attachment, let our team know and we can accommodate custom requests.

  • Answer

    Beyond standard enamel colors, soft enamel keychains can be enhanced with glitter enamel (sparkly finish), glow-in-the-dark enamel, and translucent enamel fills. You can also choose from a full range of plating options including gold, silver, copper, black nickel, and antique finishes. Custom shapes are available — your keychain will be cut to match your design.

  • Answer

    You can fill out a quote form on any of our product pages or while looking at photos in the gallery! This allows you to choose your favorite design features, leave notes for our designers, and upload any reference images you may have. Alternatively, our team would be happy to help by phone or email using the contact methods below.

    We can also assist you via phone, text, or email.

    Email: info@lapelpinsplus.com
    Phone: +1-800-252-0904
    Text: +1-800-252-0904

  • Answer

    Minimums vary by product:

    • Lapel pins, keychains, medals, lanyards, and patches: 100 units
    • Trading pins (standard and USA Rush): 200 units
    • Challenge coins: 50 units
    • Belt buckles: 25 units

    Larger orders lower your per-unit price. Check out our pricing page to learn more.

  • Answer

    Production times will vary depending on the type of custom product you order, and the complexity of your design. For the most accurate information, ask your sales representative for an estimated turnaround time. The details listed below should be used as a general rule of thumb for production times and do not include shipping time:

    • Lapel Pins: 7-10 business days
    • Lanyards: 7-10 business days
    • Patches: 14 business days
    • Keychains: 12-14 business days
    • Belt Buckles: 14-18 business days
    • Challenge Coins: 14-18 business days
    • Domestic Rush Pins: 3-5 business days
    • Domestic Rush Challenge Coins: 3-5 business days

  • Answer

    You can place your order over the phone or online through our secure payment portal. Have your Quote Number ready and double-check that the proof assigned to that Quote Number matches the proof you would like to purchase.

    Click here to find your quote and pay online, or follow the “Order This Quote” link sent to your email with your proof.

    To pay by phone, call +1-800-252-0904.

  • Answer

    We offer discounted pricing based on the number of custom products in your order. The more you order, the less you will pay per unit. Check out our pricing page for more detailed information on pricing for all of our custom products!

Explore Other Keychain Styles

Every keychain style uses the same high-quality die-struck metal and free artwork process. The right choice depends on your design, your budget, and the look you want.

Cloisonné (Hard Enamel) Keychains

Looking for a premium, jewelry-quality finish? Cloisonné keychains feature enamel that is polished flush with the raised metal borders, creating a perfectly smooth surface that feels luxurious in hand. The vibrant colors and refined finish make cloisonné keychains ideal for corporate gifts, high-end promotional items, and commemorative keepsakes. See the cloisonné keychains page for examples.

Browse Cloisonné Keychains arrow_forward

Die Struck Keychains

If your design doesn't need color, die struck keychains deliver a classic all-metal look with clean lines and a substantial feel. The stamped metal design is available in a range of plating options from high-polish gold and silver to antique finishes. Die struck keychains are a popular choice for government agencies, law enforcement, military units, and corporate gifts where an elegant, understated design speaks volumes. See the die struck keychains page for details.

Browse Die Struck Keychains arrow_forward

Offset Printed Keychains

Need photo-quality detail or complex gradients? Offset printed keychains reproduce full-color artwork with photographic precision, making them perfect for designs that include photographs, intricate illustrations, or unlimited color gradients that enamel can't capture. The smooth printed surface is protected by a clear epoxy dome for durability. See the offset printed keychains page to learn more.

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