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Custom die struck keychains are metal keychains manufactured by pressing a hardened steel die into iron or brass under high pressure. The process creates a design with crisp raised and recessed areas — no enamel or color fill is added. The result is a classic all-metal keychain that relies on the interplay of light, shadow, and plating to bring your artwork to life.
What sets die struck keychains apart from other styles is their understated elegance. Without color, the focus is entirely on the metal finish and the precision of the stamped detail. Raised portions of the design catch light while recessed areas create natural shadow, giving the keychain a refined depth that looks and feels substantial. This makes die struck keychains an excellent choice when you want a professional, timeless look.
Customers order custom die struck keychains for government agency branding, law enforcement recognition, military unit identification, corporate gifts, and commemorative keepsakes. With plating options ranging from high-polish gold and silver to antique and black metal finishes, die struck keychains match any aesthetic — from modern corporate to classic institutional.
Production takes approximately 10 business days, with a 100-unit minimum and free priority air shipping to the US on every order. If your design needs vibrant color, consider soft enamel keychains for a textured, dimensional finish. For a smooth, jewelry-quality surface with color, see our cloisonné keychains.
Every custom die struck keychain goes through a precise four-step manufacturing process that transforms flat metal into a detailed, lasting keepsake.
Your design is converted into a hardened steel die that will stamp the keychain's shape, borders, and detail lines.
The die strikes an iron or brass blank under high pressure, creating raised and recessed areas that form your design.
Recessed areas are sandblasted for a matte texture, then the entire keychain is plated in your chosen metal finish.
Your keychain attachment is added, and each piece is individually inspected for quality before packaging and shipping.
| Feature | Die Struck Current |
Soft Enamel Most Popular |
Cloisonné | Offset Printed |
|---|---|---|---|---|
| Color | No enamel — all metal | Up to 7 free colors | Up to 7 free colors | Unlimited — full-color printing |
| Surface | Raised polished / recessed sandblasted | Textured — raised metal lines | Smooth — polished flush | Smooth — flat printed surface |
| Look | Classic, formal metal | Vibrant, dimensional | Jewelry-quality, premium | Photographic, detailed |
| Cost | Lowest | Low | Higher | Moderate |
| Production Time | 12-14 business days | 12-14 business days | 12-14 business days | 12-14 business days |
| Best For | Corporate, military, government | Promotional, events, branded merch | Corporate gifts, high-end keepsakes | Photos, gradients, full-color artwork |
Want a different style? Check out our soft enamel keychains, cloisonné keychains or offset printed keychains.
| Available Sizes | 1.25", 1.5", 1.75" |
|---|---|
| Base Material | Die-struck iron or brass |
| Plating Options | High polished gold, high polished silver, copper, black nickel, black metal, antique gold, antique silver, antique copper, dual plating |
| Color Fill | None — all-metal finish |
| Minimum Order | 100 units |
| Production Time | 10 business days |
| Shipping | Free priority air shipping to the US |
| Attachment Options | Split ring, flat split ring, ball chain, lobster claw, carabiner clip |
What are die struck keychains?
Answer
Die struck keychains are custom metal keychains made by pressing a hardened steel die into iron or brass under high pressure. Unlike soft enamel keychains or cloisonné keychains, die struck keychains have no enamel color fill — the design is expressed entirely through raised and recessed metal. The result is a clean, classic all-metal keychain available in a range of plating finishes.
What is the difference between die struck and soft enamel keychains?
Answer
The main difference is color. Soft enamel keychains have recessed areas filled with colored enamel paint, creating a vibrant, textured surface with up to 7 colors included. Die struck keychains leave those recessed areas empty — sandblasted for a matte contrast against the polished raised metal. Choose die struck when your design doesn’t need color, or when you want an understated, professional all-metal look.
What is the minimum order for custom die struck keychains?
Answer
The minimum order for die struck keychains is 100 units. Larger quantities lower your per-unit price, so bulk orders deliver the best value. Every order includes free artwork setup, free priority air shipping to the US, and your choice of plating and attachment options at no additional charge.
What plating options are available for die struck keychains?
Answer
Die struck keychains are available in high polished gold, high polished silver, copper, black nickel, black metal, antique gold, antique silver, antique copper, and dual plating. Antique finishes add a vintage character, while high-polish options deliver a modern, reflective look. Dual plating combines two finishes on the same keychain for additional visual contrast.
What are popular uses for custom die struck keychains?
Answer
Die struck keychains are popular for government agencies, law enforcement, military unit identification, corporate gifts, and commemorative keepsakes. Their professional, color-free design makes them ideal for official logos, seals, and insignia where a dignified, understated presentation is preferred. They are also used for employee recognition awards and promotional giveaways at trade shows and conferences.
How do I get started on my project?
Answer
You can fill out a quote form on any of our product pages or while looking at photos in the gallery! This allows you to choose your favorite design features, leave notes for our designers, and upload any reference images you may have. Alternatively, our team would be happy to help by phone or email using the contact methods below.
We can also assist you via phone, text, or email.
Email: info@lapelpinsplus.com
Phone: +1-800-252-0904
Text: +1-800-252-0904
What is the minimum order quantity?
Answer
Minimums vary by product:
Larger orders lower your per-unit price. Check out our pricing page to learn more.
What are the production times?
Answer
Production times will vary depending on the type of custom product you order, and the complexity of your design. For the most accurate information, ask your sales representative for an estimated turnaround time. The details listed below should be used as a general rule of thumb for production times and do not include shipping time:
How do I place my order once the final proof is approved?
Answer
You can place your order over the phone or online through our secure payment portal. Have your Quote Number ready and double-check that the proof assigned to that Quote Number matches the proof you would like to purchase.
Click here to find your quote and pay online, or follow the “Order This Quote” link sent to your email with your proof.
To pay by phone, call +1-800-252-0904.
Are there any discounts?
Answer
We offer discounted pricing based on the number of custom products in your order. The more you order, the less you will pay per unit. Check out our pricing page for more detailed information on pricing for all of our custom products!
Every keychain style uses the same high-quality die-struck metal and free artwork process. The right choice depends on your design, your budget, and the look you want.
Our most popular keychain style, soft enamel keychains feature raised metal borders with recessed color-filled areas that create a textured, dimensional feel. With up to 7 colors included free and options for glitter, glow-in-the-dark, and translucent fills, soft enamel is the most versatile choice for branded merchandise, event giveaways, and collectible keychains. See the soft enamel keychains page for pricing and options.
Browse Soft Enamel Keychains arrow_forwardLooking for a premium, jewelry-quality finish? Cloisonné keychains feature enamel that is polished flush with the raised metal borders, creating a perfectly smooth surface that feels luxurious in hand. The vibrant colors and refined finish make cloisonné keychains ideal for corporate gifts, high-end promotional items, and commemorative keepsakes. See the cloisonné keychains page for examples.
Browse Cloisonné Keychains arrow_forwardNeed photo-quality detail or complex gradients? Offset printed keychains reproduce full-color artwork with photographic precision, making them perfect for designs that include photographs, intricate illustrations, or unlimited color gradients that enamel can't capture. The smooth printed surface is protected by a clear epoxy dome for durability. See the offset printed keychains page to learn more.
Browse Offset Printed Keychains arrow_forwardProfessional artwork created just for you
Perfect your design until you love it
No commitment to purchase required
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