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Custom lapel pins offer businesses a unique and powerful way to enhance their branding, marketing, and promotional efforts. Using them in marketing campaigns or for internal incentive programs requires a proper level of planning and a well thought out design. If you and your business are ready to create your own series of pins, we have you covered! Here’s our comprehensive guide on how to create lapel pins that will perfectly represent your business and boost your brand awareness in a meaningful way!
Planning Your Lapel Pin Design
Before you start a design, think about the purpose behind your pins. Will they be used to boost brand recognition, celebrate employees and milestones, or be given away at a special event? The best designs have a clear message for a specific audience. Think about how your pins will be distributed and the people with whom you will share the pins. Once you have that in mind, you can start to form an idea for the design.
The next step is choosing the best type of pin for your design idea. Die struck and soft enamel pins are the two most popular options. The former offers a classic appeal thanks to the exposed metal finish with raised and recessed details, while the latter uses enamel paint to create vibrant designs with intricate detail. Hard enamel pins are another popular option that create an elevated sense of value for your pins thanks to the smooth, polished surface.
Size and shape are another aspect of design to keep in mind while planning your to make custom lapel pins. Logo pins for events and employee recognition programs are generally around 1” in size, but we can make pins much larger or smaller depending on your preference. If you need to create your logo with brand colors, a 1” pin or larger is your best bet. This ensures there is enough room to recreate your logo with precision.
Finally, consider upgrade options as you go through the design process like glitter and translucent enamel, cut outs, and premium gold, silver, or nickel plating options. If you’re not sure what plating or color option will work best, ask your sales rep to share some options!
Let Your Creativity Shine
The design phase is where your creativity can really shine. The process starts with filling out a quote form on our website. All we need are a few details about your idea, and there is a section to upload reference artwork and logos to help guide our professional art team. Don’t feel nervous if you’re not a pro designer! We’ll help you craft the perfect design!
Here at Lapel Pins Plus, artwork and revisions are always free. Once we have details about your idea, we’ll create a fully-realized digital proof and send it to your email! Be sure to double-check details like spelling, colors, and text placement. We’re happy to change anything or offer advice to help create a beautiful design that’s sure to leave a lasting impression with your team and clients.
Once you and your team are happy with the digital proof, all you need to do is submit your order! The pins will be manufactured and shipped out as soon as possible so they’re ready for your next event!
Using Promotional Lapel Pins
If you’re wondering how to use lapel pins for marketing and promotions, feel free to look through our blog for inspiration! We have years of experience crafting promotional lapel pins used at trade show giveaways, as loyalty rewards for customers, in employee recognition programs, and as collectible merchandise for fans!
For in-person events, be sure to have your lapel pins on display for all to see. We have options for custom card stock if you would like your pins wrapped and ready for display as soon as they’re delivered. But setting pins out on a table, or attaching them to lanyards are both viable options to show off the design and grab attention.
The more you share the pins, the more they will help boost your brand. Encourage pin trading and sharing with anyone who gets your pin, and they will become a walking brand ambassador, helping share your message and leave a lasting impression with people you might never have come across before!
Designing Lapel Pins for Marketing Initiatives Has Never Been So Easy!
Creating custom lapel pins for businesses is a creative and rewarding process. From defining their purpose to designing and distributing them, every step offers opportunities to amplify your branding and marketing efforts. Whether you’re designing lapel pins for marketing campaigns or crafting promotional lapel pins for events, the possibilities are endless. Begin your journey today and elevate your business with custom lapel pins that make a statement!
