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Coca-Cola Uses Lapel Pins to Aid with the Launch of a New Product

February 4, 2011
Feb 4, 2011
3 minute read

Legendary soft drink giant, Coca Cola, contacted us with a request for a custom lapel pin for one of its new products.  We worked hand in hand with their marketing department to design the type of product that fit their needs.  What resulted from these efforts was an incredibly hip orange pin in the shape of a Coke bottle.  One look at this promotional item is all it takes for a person to recognize the nationally known brand.

Perfect for Marketing Purposes Custom lapel pins are the perfect marketing tool to aid with the launch of new products because:

  • They are completely customizable. You get to choose the size, shape, style, and color of your custom lapel pins.  You also get to select what image and text gets featured on the surface of your lapel pins.  You can draw this image yourself, have one of our artists do it for you or send us a graphic or photo via email.

  • They are easy to hand out. Due to their small nature, custom lapel pins are easy to giveaway.  Their size makes it easy to travel from one location to the next with them in tow.  They can be placed in a bag or suitcase without adding extra weight which makes them ideal for flying.

  • They are cost effective and attractive. Low in price but high in value, custom lapel pins meet the needs of companies of all sizes.  Durable and long lasting, they can be used for a number of different things including product launches, grand openings and re-openings, fundraisers, special events, and employee recognition.

Card Stock as a Presentation Item

Colored card stock makes a great presentation option.  You can add it to any promotional pin as a way to increase the amount of detail you can include about the product you are launching.  Not only does this make it easier to give these items away, it also makes it easier to sell them if you are hosting a fundraiser.  People can buy their pre-packaged pin and know that it will be safe from damage if they choose to store it.

There is no better time than today to find out how custom lapel pins can help you with promotions.  Businesses like Coca Cola have recognized just how effective our personalized products are.  Give us a call at 1-800-252-0904 or email info@lapelpinsplus.com today with your requests.  We look forward to helping you make your marketing efforts successful.