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Custom challenge coins have a long history in the United States. Dating back to World War I, the small pieces of memorabilia have a distinct impact on those individuals that they are awarded to. Instilled with pride, men and women choose to order challenge coins that have their logo, motto or mission statement printed on them. A fond reminder of years past, they often keep their collection of coins in an area where others will see and comment on them.
Custom challenge coins have influential perceived value. The companies, branches of the military and academic institutes that order these types of promotional items to award to employees and students are highly regarded. A way to establish identity, promote loyalty, and foster relationships, challenge coins are a powerful tool for those who use them.
Challenge coins encourage individuals to set goals and make measurable progress towards achieving them. The original use of the items by military personnel included a collaborative effort to produce a unit’s coin at a moment’s notice in social settings. The reward often resulted in one party or another buying a round of drinks for the winners.
Challenge coins can also promote a company, product, service or event. They come in a variety of colors and finishes and make use of unique design elements. Due to their weight and thickness, they are regarded as a collectible and treated with great care. Altering a challenge coin is something that the military frowns upon. In fact, any member who produces a challenge coin keychain or pendant is automatically disqualified from a challenge and has to buy the winners their drink of choice.
Available in any shape imaginable, challenge coins are not always round. In fact, many companies and organizations incorporate their logo into the shape. Challenge coins can be made to look like anything imaginable. That is the beauty behind personalizing them. A person can get what they want stamped onto the surface of a custom challenge coin.
More and more businesses and groups are ordering challenge coins. They make a great impression on those people that they are given to and are steadily taking the place of other types of promotional products. Given their historical background and versatile nature, they can be used for a number of purposes including:
- Promoting products, services, and events.
- Honoring service men and women.
- Creating unity amongst individuals.
- Rewarding teachers and students who excel.
- Announcing a company’s mission statement or commitment to customers.
- Reminding individuals about their affiliations and history with a group, organization or team.
- Measuring individual or group achievements throughout the years.
- Establishing a global identity within an organization.
